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ui/ux

WBP Online app

Mobile app for traders
wbp online mockup
Client
Role
Industry
WBP Online
UX / UI Designer
Finance
WBP Online mobile application was developed for traders with the aim of producing the most practical and user-friendly data application on the market. The app gives brokers and forex traders all the real-time information they need to keep their finger on the pulse of financial market.

Results and outcomes

  • The app was downloaded by more than 120 000 users with a 4.5-star average rating in the Google Play and App store
  • Increased awareness and searchability of the WBP Online brand among traders by 200%

Problem statement

Traders need on-the-go news for all things financial, business, economic and political related to their everyday trading needs. They need especially on news that directly relates to forex and commodities trading.

My design process

Traders need on-the-go news for all things financial, business, economic and political related to their everyday trading needs. They need especially on news that directly relates to forex and commodities trading.
Emphatize - Research & AnalysisDefine - user personaIdeate - user flowsPrototype - wireframes, clickable prototypeTest - Usability testing, feedback
Emphatize

Research & Analysis

The first steps were Interview users (Traders) and stakeholders (Project manager, Programmers, Marketers and CEO).
Users need on-the-go news for all things financial, business, economic and political related to their everyday trading needs. They need especially news that directly relates to forex, and commodities trading, and also they want to have to invest immediately when the opportunity is there.
Stakeholders see in this app business opportunity. They are considering between adding ads to the app and earning money from transactions.
Below you can see insights written into stickies from both of these interviews.
News from financial marketsOpinions from experts on markets situationsFavorites list of indices and economic eventsAn easy option for buying and selling sharesProfessional looking UI and great UXProfitable app - fee from transactions or adsEconomic calendar with priority semaphoreCandle and line charts
Define

User persona

Through our user research - user interviews, we got valuable information about our users. They are mostly businessmen from India, Pakistan, and Indonesia. They want to earn more money by investing in the world’s markets on the go.
wbp online user persona
Persona WBP Online
ideate

User flows

We created a step-by-step process a web visitor takes to reach their desired goal. We assessed issues or gaps that can be redesigned and optimized, thereby allowing user goals to be reached quicker and more efficiently.
wbp online user flow
User journeys - WBP Online
Prototype

Concepts & Wireframes

Based on our user interviews we created the first wireframes with the cooperation of stakeholders. We decided, that we will test these wireframes on our stakeholders and after we will finish MVP (minimum valuable product) we will test on users the real app. Because our users don't understand the idea of wireframes, prototypes and it's easier to get feedback from them from a real application.
wbp online wireframe dashboardwbp online wireframe newswbp online wireframe marketswbp online wireframe economic calendar
Prototype

Style guide & Visual design

The next plan of action was to create color palettes and typography that would help communicate the brand’s identity and also give the product a professional and elegant feel.
Prototype

Clickable prototype

In the prototype are included a registration process, dashboard, news, calendar, markets indices, watchlist, investing process, deposit, withdraw, and settings. The prototype is created in Figma and you can find the link below.
Show prototype
TEST

Validation, Usability, Feedback

After we finished MVP we looked closer at the user's feedback. We received really nice feedback and also bad feedback about security issues, nonfunction parts of the app, missing features, and so on.
So we heard to our users and we improved our application step by step to more closely aligned with a real user's needs and goals.
Pretty convenient app
It’s so handful and simple app with great quality within it. What a great app!
Erdem Raisani
Great app and calendar
The calendar and information are as good as ever I’ve seen and it’s fast. Perfect overview of the market.
Balash Farooqi

Challenges & Conclusion

We chose the approach, that we firstly build MVP in cooperation with stakeholders, and then we will constantly improve our application based on user feedback in sprints. The CEO pushed us to create an application as immediately as possible, so there was no space for deep research and testing on users in the early stages.
What didn’t go our way?
After one year of our mobile application, the company had to close business. For every company is important to have a bigger income than expenses. The company was in trouble and our application generated only from ads' small income. We realized that including buying and selling shares feature is more complicated than we thought. So the biggest mistake was, that we didn't deep research the possibility of implementing a feature, that could bring us more income.
userstorebriefcasecrossmenutext-align-left