I start with research to understand users. I create personas, brainstorm, make wireframes and prototypes, test with users, and gather feedback. This ensures my designs are easy and enjoyable to use.

The first steps were Interview users (Traders) and stakeholders (Project manager, Programmers, Marketers and CEO).

Users need on-the-go news for all things financial, business, economic and political related to their everyday trading needs. They need especially news that directly relates to forex, and commodities trading, and also they want to have to invest immediately when the opportunity is there.

Stakeholders see in this app business opportunity. They are considering between adding ads to the app and earning money from transactions.  

Below you can see insights written into stickies from both of these interviews.

Through our user research - user interviews, we got valuable information about our users. They are mostly businessmen from India, Pakistan, and Indonesia. They want to earn more money by investing in the world’s markets on the go.

Based on our user interviews we created the first wireframes with the cooperation of stakeholders. We decided, that we will test these wireframes on our stakeholders and after we will finish MVP (minimum valuable product) we will test on users the real app. Because our users don't understand the idea of wireframes, prototypes and it's easier to get feedback from them from a real application. 

The next plan of action was to create color palettes and typography that would help communicate the brand’s identity and also give the product a professional and elegant feel.

After we finished MVP we looked closer at the user's feedback. We received really nice feedback and also bad feedback about security issues, nonfunction parts of the app, missing features, and so on. 

So we heard to our users and we improved our application step by step to more closely aligned with a real user's needs and goals.

We chose the approach, that we firstly build MVP in cooperation with stakeholders, and then we will constantly improve our application based on user feedback in sprints. The CEO pushed us to create an application as immediately as possible, so there was no space for deep research and testing on users in the early stages.

What didn’t go our way?

After one year of our mobile application, the company had to close business. For every company is important to have a bigger income than expenses. The company was in trouble and our application generated only from ads' small income. We realized that including buying and selling shares feature is more complicated than we thought. So the biggest mistake was, that we didn't deep research the possibility of implementing a feature, that could bring us more income.