Web Design


Website for startup about AI data models
feature image latticeflow
Web Designer
AI and Data
Creating a new website for a startup company offering a platform that can auto-diagnose data and models, empowering ML teams to deliver robust and performant AI models faster. The client asked me to create a brand new design for the website that is matching with their visual identity and logo and implement a new design into WordPress.

Problem statement

There was no previous website and no data about, competition, or potential clients, so we started from scratch. In the beginning, I had a call with stakeholder (co-owner) about the services that they are offering, who are their clients, and the vision of the future of his website. As the result, we set these goals:
  • WordPress website with easily editable content for client
  • Professional look, responsive design
  • Set analytics Google Analytics and Rank Math for SEO
logos latticeflow 1

Concepts & Wireframes

Wireframes helped us to better understand what kind of content we need on the new website and also specify it. With client I worked agily, so after I created wireframe he sent me comments through Figma or we had call and the we regulary improved wireframes.
HomepageiOS Frame 2

Typography and basic UI library

I created scaled typography, define colors and state for buttons for whole web project. I based on their visual identity and logo that stakeholder delivered to me.


The iterative design process is concept that try identified a user needs and have generated ideas to meet that need. With stakeholder we tested our designs and get feedback by moderated testing on users.
homepage white 1homepage dark 2homepage dark 1homepage white 2


Design include homepage with parallax menu, page for every industry, documentation library. Created in Figma and implemented in Wordpress by Oxygen builder with fluid typography.
homepage 1 1industry scaled
homepage 1 2 scaleddocumentation scaled

Mobile version

Building mobile version is standard of nowadays and brings better usability wherever user is.
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Drop me a line

Have a similar project in mind?

I will take you from a rough idea to a complete design
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