Latticeflow

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Web Design

Website for startup about AI data models

Client

Latticeflow

Role

Web Designer

Industry

AI and Data

Creating a new website for a startup company offering a platform that can auto-diagnose data and models, empowering ML teams to deliver robust and performant AI models faster. The client asked me to create a brand new design for the website that is matching with their visual identity and logo and implement a new design into WordPress.

Problem statement

There was no previous website and no data about, competition, or potential clients, so we started from scratch. In the beginning, I had a call with stakeholder (co-owner) about the services that they are offering, who are their clients, and the vision of the future of his website. As the result, we set these goals:

Goals

Wordpress website with easily editable content

Professional look, responsive design

Set analytics Google Analytics and Rank Math for SEO

Concepts & Wireframes

Wireframes helped us to better understand what kind of content we need on the new website and also specify it. With client I worked agily, so after I created wireframe he sent me comments through Figma or we had call and the we regulary improved wireframes.

Typography and basic UI library

I created scaled typography, define colors and state for buttons for whole web project. I based on their visual identity and logo that stakeholder delivered to me.

Iterations

The iterative design process is concept that try identified a user needs and have generated ideas to meet that need. With stakeholder we tested our designs and get feedback by moderated testing on users.

Design

Design include homepage with parallax menu, page for every industry, documentation library. Created in Figma and implemented in Wordpress by Oxygen builder with fluid typography.